Contact Us

Purpose / Vision / Values

We supply our markets with the world’s most essential mineral, and in doing so, play an integral role in enhancing the quality of life in our communities. Our Purpose, Vision and Values are our reason for being and will guide our decisions and behaviours.

Our Purpose

Our Purpose articulates why we exist and clearly states our reason for being, for the word ‘entrusted' is a strong, meaningful one. It implies that we have made a commitment to our customers whereby we will reliably supply a high-quality product.

Our Purpose

“We are entrusted to supply the world’s most essential mineral, enhancing life for every person, every day.”

Our Vision

Our Vision starts with a focus on our customers. We strive to provide our customers a great experience every time they interact with us. This customer-centric approach is at the core of the business strategy and it shapes our activities.

Our Vision

“To grow by providing our customers a great experience every time. As an integrated Salt Group, we deliver excellence through our people today, and protect our unique assets for the future.”

Our Values

Our Values have been uncovered in consultation with people from every part of our business. They describe the culture and they inform our decisions, judgements, and behaviour. We believe that putting our values into practice will create long-term benefits for employees, customers, shareholders and suppliers.

An infographic of Cheetham Salt's values of safety, excellence, ownership, and teamwork.