2030 Realising Our Potential
Purpose & Values
Our values and purpose underpins everything we do
We supply our customers with the world’s most essential mineral. We also play an integral role in enhancing the quality of life in the communities where our sites operate.
Strategic Focus Areas
Purpose - this is why we operate our business
Our Customer Promise - this is our Customer Value Proposition and the unique capability we offer customers
The 5 Strategic Focus Areas - these provide a clear snapshot of how everyone contributes to the overall success of the organisation
Values - these principles shape our behaviour and actions as we deliver on our commitments
Values
Our 4 values drive our thinking and actions. And, no matter the role you play within the business, the 4 values are lived and embedded in everything we do.
Safety, Excellence, Ownership and Teamwork guide how we work and fulfill our roles.
